I believe Creating means connecting things .
Things one sees, learns, observes, and develops since childhood .
The more things one learns, the more creative one can be .
I believe in the power of a concept, and in the solidity of an idea .
Afterwards, resources are applied to capture it : aesthetic, graphic and technic resources,
that will work wonderfully for it .
I’m Edu Mercuri :
Artist since I was born .
Professional Illustrator since I was 13 years old, working for advertising agencies .
Professional Photographic Retoucher since I was 19 years old, working for studios and agencies .
Art Director since I was 21 years old, working for advertising agencies, inhouse, by contract, remotely, or freelance .
Husband and Father .
And this, which is all connected, has turned me into a Creative since I was born .